Best SEM Agency in India
SEM Services & PPC Marketing for Traffic, Growth, and Results
Accelerate your business with high-performance Search Engine Marketing (SEM) services. Put your brand at the top when it matters most, turning clicks into customers and maximizing your ROI.
Turn Clicks into Customers—With Proven SEM Strategies
At DR Infosoft, we don’t just run ads. We deliver measurable results. Our targeted SEM campaigns help businesses reach the right audience at the right time, turning clicks into loyal customers.
Our many campaigns, including Moving Solutions and Coffeecana, have achieved click-through rates of up to 27% [DR Infosoft Internal Data]. They have significantly outperformed industry averages of 6.42% to 6.66% [Search Engine Journal Blog], driving more qualified traffic to their websites.
Whether you aim to boost sales, generate qualified leads, or strengthen brand visibility, our team delivers outcomes you can measure—not just impressions.
We do not guess. We measure, test, and refine until your campaigns reach peak ROI. This is not a theory. It is measurable growth—campaign by campaign. So, partner with us and watch your digital traffic become loyal, long-term customers.
Top SEM Agency in Delhi, India
Get More Leads with Our SEM Services
We deliver end-to-end SEM solutions tailored to your business goals, budget, and target audience.
Google Ads Management
Boost visibility and conversions through customized Google Ads campaigns across Search, Display, Shopping, YouTube, and App platforms.
❖ Keyword and competitive research
❖ Campaign setup, ad creation, and optimization
❖ Real-time conversion tracking & analytics
❖ Continuous A/B testing and bid management
Microsoft Ads Management
Reach millions of additional users across Bing, Yahoo, AOL, and Microsoft partner sites with lower CPCs and less competition.
❖ Campaign design and performance optimization
❖ Keyword optimization & negative filtering
❖ Audience-based remarketing across devices
❖ Detailed analytic reporting
PPC Management
Maximize ROI with finely tuned PPC campaigns that attract the right audiences and generate measurable conversions.
❖ Smart keyword bidding strategies
❖ Quality Score optimization
❖ Geo-targeted campaigns
❖ Ad extensions and call tracking
❖ Continuous monitoring and fine-tuning
Remarketing Campaigns
Reconnect with visitors who showed interest but didn’t convert, boosting conversion rates and brand recall at lower acquisition costs.
❖ Audience segmentation based on behavior
❖ Dynamic remarketing ads
❖ Multi-platform remarketing across networks
❖ Smart frequency capping to prevent ad fatigue
Landing Page Optimization
An optimized landing page turns clicks into customers. We focus on clarity, speed, and conversion performance.
❖ Engaging copywriting and compelling design
❖ Clear and action-driven CTAs
❖ Mobile-friendly and fast-loading layouts
❖ Conversion-focused structure
Analytics & Reporting
We maintain full transparency through detailed, real-time reports that provide actionable insights on your ad performance.
❖ Clicks, impressions, and CTR reports
❖ Conversion rate and cost-per-action analysis
❖ Keyword and ad performance deep-dives
❖ ROI data and growth recommendations
Dominate search results — let’s build your SEM plan!
Search Engine Marketing (SEM)
SEM Benefits: Why PPC Delivers Results
Paid SEM, often referred to as Pay-Per-Click (PPC) advertising (like Google Ads or Microsoft Ads), offers several clear advantages for businesses looking to increase visibility, traffic, and conversions. Here’s a breakdown of the key benefits:
Immediate Visibility & Results
Unlike SEO (which can take months), paid SEM ads can appear at the top of search results within hours of launching a campaign. Great for new businesses or product launches that need instant exposure.
Highly Targeted Audience
Target users by keywords, location, demographics, device, language, interests, and behavior. Ensures your ads reach the right people at the right time.
Cost Control & Budget Flexibility
You only pay when someone clicks your ad (PPC model). Budgets can be set and adjusted daily, giving complete control over spending and ROI tracking.
Measurable & Trackable Performance
Platforms like Google Ads offer detailed analytics on impressions, clicks, conversions, and cost-per-click (CPC). Easy to measure ROI and optimize campaigns in real time.
Valuable Market Insights
SEM data reveals which keywords, demographics, and times perform best. These insights can improve not only paid campaigns but also SEO and content strategy.
Remarketing Opportunities
You can retarget users who previously visited your site but didn’t convert. Keeps your brand top-of-mind and encourages return visits.
Competitive Advantage
Paid ads appear above organic results, giving an edge over competitors who rely solely on SEO. Allows smaller businesses to compete with larger brands for search visibility.
Supports Business Goals
Drives traffic, leads, sales, app downloads, or brand awareness, depending on campaign goals. Versatile for e-commerce, local services, B2B, or brand marketing.
Drive instant results — optimize your paid search today!
Our Proven 5-Step SEM Process
“We don’t just manage ads—we craft campaigns that connect, convert, and compound your business growth.”
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is a digital marketing strategy that helps businesses increase their visibility on search engines and attract the right audience. In the early days, SEM included both Search Engine Optimization (SEO) and paid advertising.
In the modern context, SEM usually refers to paid search advertising, or PPC (Pay Per Click) marketing—such as running ads on Google or Bing—to reach potential customers, drive traffic, and grow online visibility. References: Search Engine Land, Wikipedia (Search Engine Marketing)
How Does SEM Work?
What Are the Types of SEM Campaigns?
When you search for a keyword on Google or Microsoft’s Bing, the first thing you see is a mix of paid ads and organic results. That’s the SERP (Search Engine Results Page) where attention is won or lost in seconds.
Every ad that appears there has been paid for, but not all ads are created equal. Some are built to capture leads fast. Others are structured to strengthen brand visibility over time. Below are the most common and effective SEM campaign types used across digital marketing platforms.
Paid Search Marketing
Paid Search Marketing focuses on keyword-based text ads that appear at the top of Google or Bing search results. It captures demand from users already seeking your services or products.
The top benefits of paid search marketing include:
Display Ads
Display Ads are visually engaging banners or image-based promotions that appear on websites, videos, and apps within the Google/Microsoft Display Network and other partner platforms.
Here are the top benefits of Display Ads campaigns.
Shopping Ads
Shopping Ads are product-based paid campaigns designed for eCommerce stores. They display product images, prices, and brands directly in search results, making it easy for shoppers to compare and buy.
Here are the key benefits of Shopping Ads.
Video Ads
Video Ads leverage visuals and storytelling to build emotional connections with your audience. They appear on platforms like YouTube and across the Google Display Network, helping you boost engagement and brand recall.
Here are the top benefits of Video Ads.
Local Service Ads
Local Service Ads connect local businesses with nearby customers searching for their services. They appear above search results with business details, reviews, and contact options, building trust instantly.
Here are the key benefits of local service ads.
App Ads
App Ads promote mobile applications across Google Search, YouTube, and Play Store. It drives app downloads or re-engagement among users. They automatically optimize content to reach the right audience.
The top benefits of app ads include:
Top 3 Pillars of SEM Success: Keywords, Ad Copy, and Quality Score
Success in SEM comes down to three key areas: choosing the right keywords, crafting ad copy that connects, and maintaining a strong quality score. Mastering these pillars can transform your campaigns from average to exceptional.
1. Choosing the right keywords
Keyword research is the foundation of an effective paid search campaign. By selecting keywords that align with the intent of the user, your ads will be visible when the searcher is at the point of making a decision. Develop your accounts with a well-defined structure where you segment your keywords either by themes or products, so your ads stay relevant and easy to track. Refining your targeting will ultimately increase your ROAS (return on ad spend).
Quick tip: Work with a mix of broad, phrase, and exact match keywords. The balance between these keyword types enables you to reach both high-intent searches and broader brand exposure.
2. Crafting ad copy that connects
Your ad copy is often the first impression a potential customer gets. Do it in a way they will remember. Use clear, convincing words that address their needs or problems straight away. Align your message with your product or service, show off your unique advantage, and, without fail, incorporate an emphatic call to action.
Once a user clicks, your landing page should deliver what the ad promised. Consistency between ad text and landing page content improves user trust and boosts conversion rates.
Quick tip: Experiment with your headlines and calls to action. Make sure you do A/B testing on a regular basis. Small changes in wording can significantly affect click-through and conversion rates.
3. Maintaining a strong quality score
Quality Score is one of the ways Google uses to assess how good your ads are in terms of satisfying user expectations. The decision depends on factors such as keyword relevance, ad performance, and landing page quality. As a result, a higher-quality score directly leads to better ad positions and lower cost-per-click.
If you want to raise your quality score, ensure that your ad groups are well-structured with similar themes. Your landing pages are quickly loading. And your content is precisely what the user is looking for. When you keep everything relevant, you not only create a better experience for users but also get more efficient results.
Quick tip: Keep an eye on your Quality Score indicators that are available in Google Ads on a regular basis. This will help you find out the keywords that require improvement and places where optimization can bring you a better ROI.
How Can I Measure SEM Success?
There are plenty of tools that might provide you with insightful data, help you pinpoint the exact keywords, and maximize the performance of the SEM campaign. Besides, each of them has a different distinctive value for your SEM strategy. Here are the top 3 tools that we use to optimize campaigns for our clients
Moz Keyword Explorer
Most people consider Moz Keyword Explorer as an SEO tool. But the truth is that the tool is just as effective for SEM. It helps you identify the search intent, group related keywords, and find new ways to reach the most suitable audience. Knowing the search terms allows you to make more efficient decisions regarding bidding and targeting.
Google Trends
Keeping a finger on the pulse of the most trending topics can make you stand out from the competition. Google Trends shows changes in search over time, enabling users to detect seasonal variations in demand and new keywords. The given data are extremely useful for preparing timely campaigns and for budgeting more accurately.
Google Ads
As the main instrument for paid search marketing, Google Ads provides a wide range of detailed reports on ad performance, conversions, audience segments, and bidding efficiency. Besides, this is the place where you can manage your keyword bidding, check the patterns of the clicks, and make live adjustments to the campaigns.
SEO vs SEM – Which Should I Focus On?
The choice between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is mainly based on the company’s objectives, time frame, and budget. SEO is the process through which your website and content become optimized to rank naturally in search results. It serves well in generating steady organic traffic over time. By contrast, SEM is a procedure of offering paid ads on search engines (e.g., Google Ads and Microsoft Ads) to get more visibility in search results. Paid advertising can deliver quick results, but the expenditure needs to be continuous.
When to Choose SEO
Choose SEO if you:
When to Choose SEM
Choose SEM if you:
Why Do I Need SEM If I Already Have Strong SEO Strategies?
Your business already ranks well through SEO. That’s great. However, Search Engine Marketing still matters. It will help you strengthen your overall visibility and results.
If you already have robust SEO strategies, you know that they build a strong foundation by improving your website’s organic ranking. You also know that it takes time and consistent effort to maintain those positions. On the other hand, SEM provides immediate exposure through paid ads.
If you club SEM with your SEO strategies, your business will appear at the top of search results instantly—even for highly competitive keywords that are difficult to rank for organically.
Another benefit of SEM is that it gives you better control over targeting. You can choose specific demographics, locations, and devices. You can ensure your message reaches the right audience at the right time. As a result, you can drive qualified traffic and faster conversions.
Additionally, you will have measurable data on user behavior, ad performance, and keyword effectiveness with well-executed SEM campaigns. These insights can strengthen your SEO strategy, as you are able to know which keywords or messages resonate most with your audience.
In short, SEO and SEM are not rivals. They complement each other. While SEO supports long-term growth, SEM drives short-term visibility, traffic, and sales. Together, they create a comprehensive search marketing strategy that keeps your brand ahead of the competition.
Top Reasons to Advertise on Google (Google Ads)
Advertising on Google is one of the most effective ways to reach potential customers who are actively searching for what you offer. With SEM or PPC services from DR Infosoft, you can ensure your business appears right where your audience is looking—on the world’s most used search engines. Here are the top reasons why you should advertise your business on Google.
Top Reasons to Advertise on Bing (Microsoft Ads)
Microsoft Ads is another popular platform that lets you advertise your business on Bing and its partner networks, such as Yahoo and AOL. By advertising on Bing, you can also reach beyond Google Users. We at DR Infosoft offer professional Microsoft Ads campaign optimization to increase visibility, drive qualified leads, and deliver measurable growth through a smarter advertising strategy. Here are the top reasons why you should advertise on Bing.
Why Choose DR Infosoft for SEM Services?
DR Infosoft is one of the most reliable names in Search Engine Marketing (SEM) that provides result-oriented strategies precisely aligned with your business objectives. We, with 20 years of industry experience, a client-first approach, and a plethora of success stories, are the reason for your brand’s growth. We implement customized, transparent, and ROI-focused SEM campaigns that increase brand visibility, conversion rates, and growth.
Our Digital Experts
The Minds Behind the Metrics
Mr. Dipesh Kumar
Director & Digital Marketing SpecialistMr. Dipesh Kumar, Founder & Director of DR Infosoft, is a Digital Marketing Expert with 20+ years of experience, specializing in innovative strategies that boost growth, visibility, and measurable online success.
Mr. Rajesh Kumar
SEO & Development (Head)Mr. Rajesh Kumar, Head of SEO, Development, and Technical Operations at DR Infosoft, has 17+ years of experience delivering optimized digital solutions that enhance visibility and drive growth.
Mr. Rabish Kumar
Content & Social (Head)Mr. Rabish Kumar, Head of Content and Social Media at DR Infosoft, has 20 + years of experience as a copywriter, blogger, and strategist, creating engaging content that boosts brand visibility and digital growth.
Average CTR In Google & Microsoft Ads By Industry
Average Click Through Rate by Industry
| Industry | Average CTR (%) |
| Arts & Entertainment | 13.10% |
| Sports & Recreation | 9.19% |
| Shopping, Collectibles & Gifts | 8.92% |
| Travel | 8.73% |
| Real Estate | 8.43% |
| Finance & Insurance | 8.33% |
| Automotive (For Sale) | 8.29% |
| Personal Services | 7.69% |
| Restaurants & Food | 7.58% |
| Health & Fitness | 7.18% |
| Apparel/Fashion & Jewelry | 6.77% |
| Physicians & Surgeons | 6.73% |
| Animals & Pets | 6.58% |
| Career & Employment | 6.57% |
| Home & Home Improvement | 6.37% |
| Industrial & Commercial | 6.23% |
| Furniture | 6.11% |
| Attorneys & Legal Services | 5.97% |
| Education & Instruction | 5.74% |
Sources: Data from LocaliQ benchmark report, June 2025, Search Engine Journal
Search Marketing Case Study for Coffeecana
Google Reviews
