SEO, SEM, & Web Development Case Study for Coffeecana – A Coffee Shop Franchise in India

Client Overview:

Coffeecana is a rapidly growing coffee shop franchise based in New Delhi. In a short time, it has positioned itself as one of the leading brands in the highly competitive Indian food and beverage industry. By emphasizing the provision of top-notch coffee and a distinctive café experience, Coffeecana intends to spread its brand not only in the local area but also across ​‍​‌‍​‍‌​‍​‌‍​‍‌India.

In​‍​‌‍​‍‌​‍​‌‍​‍‌ an effort to strengthen its online visibility and attract more customers to its stores, Coffeecana has joined hands with DR Infosoft Pvt. Ltd., a prominent digital marketing agency that specializes in Search Marketing (SEO & SEM) and Web Design & ​‍​‌‍​‍‌​‍​‌‍​‍‌Development.

Objectives:

Coffeecana’s goals in partnering with DR Infosoft were clear:

• Increase brand awareness in the competitive coffee shop franchise market in India
• Attract more potential franchisees and customers to their website through targeted digital marketing strategies
• Achieve high search engine rankings and reduce dependency on paid aids.
• Maximize return on investment (ROI) through well-optimized SEM campaigns
• Build a strong online presence with a visually appealing, fast, and user-friendly website.

Our Strategy:

To achieve these objectives, we scheduled a meeting with Mr. Nitin Pathak, Founder & CEO of Coffeecana Hospitality & Sons Pvt. Ltd, to understand their needs and preferences. Then, we implemented a comprehensive strategy that included Website Design & Development, Search Engine Marketing (SEM), and Search Engine Optimization (SEO) techniques.

1. Website Design & Development – Building a Digital Foundation

Before initiating digital marketing campaigns, we at DR Infosoft designed and developed a modern, responsive, and conversion-focused website for Coffeecana.

Our approach in web development services focused on three key aspects:

• User Experience (UX): We designed and developed a clean, easy-to-navigate layout in WordPress. We highlighted Coffeecana’s offerings, brand story, and franchise opportunities.
• Responsive Design: The website was optimized for all devices – desktops, tablets, and mobiles – for a seamless user experience.
• Performance Optimization: We implemented technical best practices for fast loading speeds, optimized images, and clean coding to improve SEO readiness.
• Lead Generation Focus: Strategic placement of CTAs (Call-to-Actions), franchise inquiry forms, and contact options were incorporated to maximize conversions.
• Brand Alignment: The design reflected Coffeecana’s modern café aesthetics, color palette, and premium brand appeal, ensuring consistency between offline and online brand experiences.

2. SEM Campaigns – Driving Quality Traffic

We ran targeted Search Engine Marketing (SEM) campaigns using Google Ads to generate high-quality traffic to Coffeecana’s website. Here is what we did.

• Ad copy optimization
• Keyword research
• Relevant keywords targeting
• Strategic bid management

This way, we maximized the effectiveness of Coffeecana’s paid advertising campaigns. We also run Facebook & Instagram Ads for Coffeecana.

Key Achievements:

• Click-Through Rate (CTR): Coffeecana achieved an exceptional click-through rate (CTR) of up to 27% [DR Infosoft Data], significantly outperforming the industry average of 6.42% to 6.66% [Search Engine Journal Blog]. This was a direct result of targeting the right audience and delivering compelling ad copy and offers.
• Increased Traffic Quality: Before the project came to us, Coffeecana was hardly getting any traffic or leads online. But we helped the brand get instant leads by refining keywords and using demographic data. Coffeecana attracted more qualified leads—people actively searching for coffee shop franchises and likely to convert into potential business.
• Enhanced Ad Performance: Through continuous monitoring and optimization of ads, DR Infosoft ensured that Coffeecana’s SEM campaigns delivered consistent and measurable results, driving not only more traffic but also more engaged users to the website.

3. SEO Campaigns – Building Organic Presence

Along with SEM, we implemented an extensive Search Engine Optimization (SEO) strategy to enhance Coffeecana’s organic visibility. We focused on on-page and off-page SEO, including content optimization, technical SEO improvements, and backlink acquisition, to help the brand rank for high-value keywords related to coffee shop franchises.

Key Achievements:

Ranking Success:

We helped Coffeecana rank on the first page of Google SERPs for several important keywords, driving organic traffic and increasing brand visibility without relying solely on paid advertising.

* Ranking data is as of 10th November, 2025

Organic Traffic Growth:

By targeting strategic, high-traffic keywords related to the coffee shop and café franchise industries, Coffeecana began to see a significant increase in organic traffic. This helped build trust with potential franchisees and customers, positioning Coffeecana as an authority in the coffee shop franchise market.

Also Read: How to Drive Organic Traffic to Your Website

Improved Local SEO:

We also implemented local SEO strategies to help Coffeecana stand out in its home market of New Delhi. This included optimizing the website for location-specific keywords, improving local listings, and increasing its visibility in Google’s local search results, ensuring that Coffeecana remained competitive in the Delhi market.

Results and Impact:

Web Design & Development Results:

• Modern, Conversion-Oriented Website: The new website effectively showcased Coffeecana’s brand identity and offerings.
• Improved User Engagement: Enhanced navigation and design led to longer session durations and reduced bounce rates.
• Higher Conversion Rates: The optimized design and CTAs helped increase franchise inquiries and customer engagement.

SEM Campaign Results:

• CTR of 27%: The exceptional CTR of 27% far exceeded the industry average, indicating that our SEM efforts were highly successful in reaching and engaging the right audience.
• Increased Conversions: By driving qualified traffic to the website, Coffeecana saw a marked increase in user engagement, leading to higher conversion rates and increased inquiries from potential franchisees and customers.
• Cost Efficiency: Through ongoing optimization and careful monitoring, we ensured that Coffeecana received the maximum return on its SEM investment, reducing cost per acquisition (CPA) while increasing the overall value of each click.

SEO Campaign Results:

• First Page Rankings: Coffeecana now ranks on the first page of Google for several highly competitive and high-intent keywords. This has contributed to a significant increase in organic traffic and brand visibility in search results.
• Organic Traffic Surge: As a result of the SEO efforts, Coffeecana saw a sharp rise in organic search traffic, with more visitors finding their website through searches related to coffee shop franchises and café businesses.
• Long-Term Sustainable Growth: SEO is a long-term investment, and the improved rankings have positioned Coffeecana for sustained success in search engine visibility. By maintaining strong SEO practices, Coffeecana is well-placed to continue growing its digital presence in the future.
• Result in Google AI Overview: We also helped Coffeecana to appear in the Google AI overview, People Also Ask section, and other AI answer engines.

Conclusion:

The partnership between Coffeecana and DR Infosoft Pvt. Ltd. has been a remarkable success. Through a combination of Website Design & Development, SEM, and SEO strategies, Coffeecana significantly boosted its online presence, outperformed industry averages, and drove qualified traffic to its website.

The increase in website visits, improved brand visibility, and higher conversion rates have positioned Coffeecana for continued growth in the competitive coffee shop franchise market in India.

As Coffeecana expands its footprint, DR Infosoft will continue to support its digital growth — from website enhancements to ongoing marketing initiatives — ensuring the brand remains top-of-mind for customers and potential franchisees alike.

What Founder of Coffeecana Say About Us