SEO Manager

Skills

  • 6+ experience in SEO (Search Engine Optimization).
  • Strong online marketing skills to design innovative and successful web marketing campaigns
  • Excellent verbal and written communication skills. Able to effectively present concepts and reporting data to business users at the Manager / Director / VP level as well as to external customers
  • Strong Project Management skills
  • Google Analytics certified (or Relevant) or diploma holder in Digital marketing will be an added advantage.

Roles and Responsibilities

  • Review technical SEO issues and recommend improvements.
  • Implement highly analytical data-driven SEO campaigns through the use of logic-based internal link structures, competitor analysis, rank analysis, and duplicate content minimization.
  • Collaborate with developers and engineers by defining your ideal.
  • Help define and collaborate on managing long-term content strategies from ideation through to implementation.
  • Execute a variety of link-building campaigns.
  • Develop scalable SEO strategies and implementation plans, reporting, and analysis.
  • Communicate with stakeholders on strategy/project development, timelines, and results.
  • Mentor junior team members.
  • Stay up to date with the latest SEO and digital marketing trends and best practices.
  • Responsible for performing keyword research aligned with broader business objectives and implementing keywords effectively in content.
  • Deployment of link-building strategy
  • Build analytics dashboards using Google Analytics, Google Data Studio, and Excel
  • Supports major web development projects, code releases, and other IT & Digital Marketing initiatives that impact SEO.

Abilities

  • To multitask and prioritize in a fast-paced environment.
  • To work with minimal supervision to meet objectives set by Digital Marketing leadership.
  • To effectively foster business relationships across teams and develop a good view of how the business operates.
  • Excellent attention to detail and strong organizational skills to manage multiple work requests and projects.
  • Able to independently prioritize workload.

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