Skills
- 6+ experience in SEO (Search Engine Optimization).
- Strong online marketing skills to design innovative and successful web marketing campaigns
- Excellent verbal and written communication skills. Able to effectively present concepts and reporting data to business users at the Manager / Director / VP level as well as to external customers
- Strong Project Management skills
- Google Analytics certified (or Relevant) or diploma holder in Digital marketing will be an added advantage.
Roles and Responsibilities
- Review technical SEO issues and recommend improvements.
- Implement highly analytical data-driven SEO campaigns through the use of logic-based internal link structures, competitor analysis, rank analysis, and duplicate content minimization.
- Collaborate with developers and engineers by defining your ideal.
- Help define and collaborate on managing long-term content strategies from ideation through to implementation.
- Execute a variety of link-building campaigns.
- Develop scalable SEO strategies and implementation plans, reporting, and analysis.
- Communicate with stakeholders on strategy/project development, timelines, and results.
- Mentor junior team members.
- Stay up to date with the latest SEO and digital marketing trends and best practices.
- Responsible for performing keyword research aligned with broader business objectives and implementing keywords effectively in content.
- Deployment of link-building strategy
- Build analytics dashboards using Google Analytics, Google Data Studio, and Excel
- Supports major web development projects, code releases, and other IT & Digital Marketing initiatives that impact SEO.
Abilities
- To multitask and prioritize in a fast-paced environment.
- To work with minimal supervision to meet objectives set by Digital Marketing leadership.
- To effectively foster business relationships across teams and develop a good view of how the business operates.
- Excellent attention to detail and strong organizational skills to manage multiple work requests and projects.
- Able to independently prioritize workload.